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244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

01202 775588

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Based near Bournemouth in Dorset, Primera are often described as the leading UK bike specialist on the South Coast of England. Catering to all disciplines of cycling, Primera offers products both off and online, and also sells a huge range of Specialized bikes, Trek bikes and Assos clothing and products.

Primera stock many other bike brands as well, and are always looking for new and innovative products. Primera are official dealers for Cannondale, Cervelo and 2xU as well as Marin, Lapierre and Wilier. Primera has two shops, this one in Bournemouth, Dorset, and another not far away in Poole. Customers are welcome to visit in person or you can shop online for bikes, frames, clothing and accessories. You can be sure of getting expert advice on all aspects of cycling from Primera's experienced and dedicated staff.

Many of Primera’s staff members take part in events and competitions, with the official Primera team doing the winning. This Bournemouth cycle shop supports bike riders in the following cycling disciplines - road racing, triathlon, time trial and cross country mountain biking with victory in over one hundred events in 2009 alone.

Primera is a Bournemouth sport shop that specialises in cycling equipment.

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