In the UK, few other sports seem to arouse as much passion by spectators as the Ashes encounters between England and Australia. The matches alternate between the two countries every two years, and cricket shops always have a surge of interest in the game at these times. Purchasers of kit are spoilt for choice whether buying from traditional cricket shops or those who trade purely on the internet.
The choice of equipment and clothing is huge, but knowledgeable staff in the cricket shops are always on hand to advise customers, whether they are beginners or long time players replacing or upgrading their gear. Cricket shops sell everything needed for the game, from bats, balls, stumps, gloves, helmets or pads, as well as many other accessories. The shape and design of bats has changed little since the game began in England in the 16th century, although as in every sport, big brand names with their various claims of improved performance are the top sellers. The introduction of one day cricket matches and the twenty20 series, in addition to the test matches and county games, have all helped to raise the profile of the game, and consequently the sales through the UK’s many specialist cricket shops.